by Eric Edwards | Oct 7, 2022 | Blog
Merriam-Webster defines “Affinity” as both an attraction to or liking for something and an as-attractive force. In the business world, an affinity program is a type of partnership where a business offers special discounts or services to an association’s members. Why...
by Jannan Poppen | Sep 26, 2022 | Blog
One of the best methods to create a thriving membership is to focus on membership retention best practices. We’ve outlined why member retention is important, but what do best practices look like when it comes to member retention? Luckily the answer is simple, although...
by Jannan Poppen | Sep 16, 2022 | Blog
Are you struggling with low membership engagement? Does it feel like you are trying tactic after tactic to boost engagement and nothing is working? Generating helpful involvement and feedback from your membership can be a challenge, but don’t worry, we’re here to...
by Jannan Poppen | Sep 9, 2022 | Blog
We recently shared how to get started with an affinity program, but how do you ensure that you are creating a successful affinity program? Not all affinity programs are created equal. Creating an affinity program just for the sake of having another program will not...
by Jannan Poppen | Aug 19, 2022 | Blog
Our member data is a powerful tool to increase member engagement. Determining how and in what ways your members engage allows you to identify successes and address gaps in your engagement strategy. By doubling down on effective engagement strategies for your...
by Jannan Poppen | Aug 10, 2022 | Blog
The world of affinity marketing is changing every day, but one thing that has stayed consistent over time is the importance of member engagement. If you don’t have engaged, happy members, your associations will start to lapse over time. Did you know that the #1 reason...
