by Eric Edwards | Jan 6, 2023 | Blog
Almost everyone associates the beginning of a new year with change, whether in their personal life or business goals. The new year also marks a great time to survey your association membership to see how they feel about your programs and find out if any of them have...
by Eric Edwards | Dec 22, 2022 | Blog
As 2022 comes to a close and we look forward to 2023, it’s helpful to reflect on what we’ve learned and what we would like to focus on going forward. One of the things I’ve thought about recently is how different the world is now that we’ve experienced a global...
by Eric Edwards | Dec 19, 2022 | Blog
Tis’ the season for not only gift giving but also budgeting for next year’s promotional items at conferences, events, and those “just because” gifts for your special business relationships. But, oh, what to give? Do we give the same thing as we did last year? If not,...
by Eric Edwards | Dec 12, 2022 | Blog
It’s that time of year for sending members holly-jolly messages and for associations, messages about membership renewals. But to think strategically about renewals, let’s consider why members join in the first place. People join associations for many reasons....
by Eric Edwards | Dec 5, 2022 | Blog
While a traditional marketing strategy promotes a company to differentiate itself from the competition, affinity marketing has entities engaged in a partnership to offer goods and services that appeal to a specific audience. For non-profit entities, such as...
