Podcast

Acquisitions, name changes, and strategic planning are all tucked into this great conversation with Lucas McCann, our CEO, for a year-end wrap up.

Celess Tyrell brings fresh thinking to the age old issue of building strong online communities through engaging learning opportunities in the nursing world.

JP Moery brings a limitless energy and venerable experience to the job of driving membership renewals, retention, and value. Learn more about how that expertise will produce even more wins for the association world in the future through partnership.

Mike Moss, CAE with the Society for College and University Planning is on a mission to improve the strategic planning process with a design mantra of integration.

Mystery shopper meets Undercover Boss in the form of the “undercover member” program to help associations find the gaps, and flaps, in their member experience!

Gone are the days of set and forget it affinity programs, with the democratization of information and comparison shopping, Paul and Lucas discuss how to build on relational strategies to increase the value of affinity.

Technology and automation can significantly impact and increase the return on investment in marketing but still the adoption can be slow in the association world.

Cause marketing and how it can provide value to associations by connecting doing business with doing good.

Marketing General has been conducting a benchmarking survey for 13 years and this year has over 900 associations joining in on the data gathering....

To hear Jim Parker of Digitell talk about virtual events is to hear from a great prognosticator of things to come. The future looks exciting and...

Most associations can't afford focused education departments or don't have the time to stop the content wheel and evaluate their educational content...

Mary Coppola is a marketing powerhouse, she not only runs marketing for United Fresh but also helped to create an industry first, BrandStorm. A...

What a dynamic personality with so much knowledge, we couldn't help ourselves but to try and soak up as much information as we could from Dean West...

We call this the year of the pivot and who else out there would better understand how associations are thinking about retaining strong revenue while...

The pandemic saw every corner of every business scrambling to figure out the grand pivot of 2020 but no area of revenue and engagement was affected...