by Erin Keating | Sep 16, 2021 | Blog
Sometimes the things we should be paying attention to are so simple that we leave them on autopilot and believe that the very simplicity we rely on will maintain a great user experience. In speaking with Jay Daughtry of CQbd last week, we learned that it isn’t that...
by Erin Keating | Sep 1, 2021 | Blog
Paul Andres has been in the insurance and affinity marketing space for twenty plus years. As he and Lucas began to dive into their collective experience and the differences between now and back then in last week’s 6 Degrees of Associations episode, we uncovered a few...
by Erin Keating | Aug 19, 2021 | Blog
Throughout our 6 Degrees of Associations series, we’ve met with experts in everything from digital marketing to pricing strategies, market research to non-dues revenue strategy. Along the way, we have also made multiple observations about practices in the...
by Erin Keating | Aug 4, 2021 | Blog
Last week on 6 Degrees of Association we spoke with Amanda Keefer, managing director at Healthy Family Project. Cause Marketing was the topic of the day and as Amanda noted, she helps members and companies do well by doing good. We could not help but notice the...
by Erin Keating | Jul 22, 2021 | Blog
If you have read our past blogs, you know we are big fans of drawing on analog examples from other industries and fields to improve outcomes in the association world. This time is no different. After speaking with Tony Rossell of Marketing General about...
by Erin Keating | Jul 8, 2021 | Blog
In last week’s episode of 6 Degrees of Associations we had the distinct pleasure to speak with Jim Parker of Digitell Inc. What began as a conversation about virtual events, turned quickly into a playbook for businesses and associations alike on how to succeed in an...
