by Erin Keating | Dec 10, 2020 | Blog
What a pleasure it was last week to speak with Dr. Michael Tatonetti. If you have not had an opportunity to watch his conversation with us on 6 Degrees of Associations, check it out here. If you have a pulse right now, you likely have a pivot, pricing, innovation,...
by Erin Keating | Nov 25, 2020 | Blog
How does an association build upon their cornerstone events while simultaneously crafting a strategy to broaden their reach, and revenue, through value added components of membership? Josh Babb, Director of Federal Government Affairs with McKesson, gave us a glimpse...
by Erin Keating | Nov 12, 2020 | Blog
As we learned last week in speaking with Patrick Wilson of The Profitable Association, Inc., selling sponsorships and partnerships in the age of virtual events and pandemics has become a practice of focus and collaboration. These aren’t new words, but they should be...
by Erin Keating | Oct 28, 2020 | Blog
Last week on our program, 6 Degrees of Association, we had the opportunity to speak with Lewis Flax of Flax Associates about how associations should be thinking through their event sponsorship strategy going forward and his advice got us...
by Erin Keating | Oct 21, 2020 | Blog
Advertising dollars are being cut, corporate social responsibility is now dominated by COVID-19 protocol compliance stories, physical events have all moved online. These are just some of the headlines we have seen across industries in the last eight months. They have...
by Erin Keating | Oct 21, 2020 | Blog
Recently we read about the American Bar Association’s struggle to strike the right balance between cutting expenses and increasing revenue. This problem is of course, not unique to the ABA, nor any other business in ordinary times let alone times of crisis....
