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Not all affinity programs are created equal. Creating an affinity program just for the sake of having another program will not likely take you very far. Instead, make sure you create a lasting and successful affinity program built on strategy and best practices.

Our member data is a powerful tool to increase member engagement. Determining how and in what ways your members engage allows you to identify successes and address gaps in your engagement strategy. To see the complete picture of engagement, you’ll want to collect data on every member’s touchpoint with your association.

Did you know that the #1 reason association members fall away is a lack of engagement? Today we want to share three simple membership engagement strategies every association should have in their arsenal, regardless of your customer base.

If you’ve landed here, chances are you are interested in getting started with an affinity program for your association. But, where do you begin? It can certainly seem overwhelming with all of the options, and perhaps you aren’t even sure if an affinity program is right for your association.

Member engagement enhances loyalty and creates value, which then, in turn, boosts engagement even more. As a bonus, the very act of asking members what is important to them engages them and helps them feel valued and heard.

Affinity programs help create value for associations through unique member benefits, such as offering discounts, but there is so much more potential when it comes to what affinity programs can do for associations.

Member retention is one important measure of a successful association and its value. By focusing on member retention, your association will develop a stronger reputation as a valuable association worth joining.

In order to maintain a successful association, it becomes inevitable that at some point you will have to prioritize association membership growth.

When it comes to affinity programs, the secret to driving member engagement is to deliver value, value, value. Member engagement doesn’t happen on its own, though, and affinity programs that don’t consider member needs will do little to increase value or engagement.

One of the most common questions we hear at Core Affinity is, “What is an affinity program?” In short, an affinity program is a partnership between a business and an organization or association where the business will offer special rates or services to the association.

Creating and executing an outstanding association member experience is one of the best ways to ensure that your association retains its existing members. Thinking about member experience holistically, that is, throughout the membership journey, allows consistency to shine through, further contributing to a positive member experience.

Having a plan to boost member retention is one of the most cost effective ways to keep your association membership thriving. Data suggests that it costs 5 to 25 percent more to attract a new member than to keep an existing member, so any effort put into keeping your members is energy, time, and money well spent.

With so many member engagement strategies to choose from, sometimes it’s helpful to have a few easy and exciting member engagement strategy examples to inspire your organization’s next move.

Are you feeling lost when it comes to member engagement ideas? Or perhaps you know that membership engagement is important but you aren’t sure what exactly that means or looks like in practice.

Building strong communities is one thing, engaging with them daily and authentically can bring tremendous value to your members…and your bottom line.