Borrowing Best Practices for Member Recruitment

Borrowing Best Practices for Member Recruitment

If you have read our past blogs, you know we are big fans of drawing on analog examples from other industries and fields to improve outcomes in the association world.  This time is no different.  After speaking with Tony Rossell of Marketing General about...
Benchmarking Member Engagement with Tony Rossell

Benchmarking Member Engagement with Tony Rossell

Marketing General has been conducting a benchmarking survey for 13 years and this year has over 900 associations joining in on the data gathering. In this episode, Tony shared some not so good news and some uplifting trends that provide hope for the association...
Beating the Market to Innovation

Beating the Market to Innovation

In last week’s episode of 6 Degrees of Associations we had the distinct pleasure to speak with Jim Parker of Digitell Inc.  What began as a conversation about virtual events, turned quickly into a playbook for businesses and associations alike on how to succeed in an...
Virtual Events with Jim Parker

Virtual Events with Jim Parker

To hear Jim Parker of Digitell talk about virtual events is to hear from a great prognosticator of things to come. The future looks exciting and bright in the world of bringing us together in the virtual space and Jim will be the person to take us there. Not only is...